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Why We Buy: The Science Of Shopping Author: Paco Underhill Manufacturer: Simon & Schuster	BrandSimple: How the Best Brands Keep it Simple and Succeed Author: Allen P. Adamson Manufacturer: Palgrave Macmillan	Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.) Author: Adam Morgan Manufacturer: Wiley
1001 Ideas to Create Retail Excitement, Revised Edition (2003) Author: Edgar A. Falk Manufacturer: Prentice Hall Press	The Lovemarks Effect: Winning in the Consumer Revolution Author: Kevin Roberts Manufacturer: powerHouse Books	Private Label Strategy: How to Meet the Store Brand Challenge Author: Nirmalya Kumar Manufacturer: Harvard Business School Press
The Age of Turbulence: Adventures in a New World Author: Alan Greenspan Manufacturer: Penguin (Non-Classics)	Purple Cow: Transform Your Business by Being Remarkable Author: Seth Godin Manufacturer: Portfolio Hardcover	Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers Author: Gerald Zaltman Manufacturer: Harvard Business School Press
Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience Author: Pamela N. Danziger Manufacturer: Kaplan Publishing