Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
Manufacturer: Random House
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author: W. Chan Kim
Manufacturer: Harvard Business School Press
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Author: Al Ries
Manufacturer: HarperBusiness
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
Author: Al Ries
Manufacturer: McGraw-Hill
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The 22 Immutable Laws of Branding
Author: Al Ries
Manufacturer: Collins Business
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Zag: The Number One Strategy of High-Performance Brands
Author: Marty Neumeier
Manufacturer: Peachpit Press
|
The Fall of Advertising and the Rise of PR
Author: Al Ries
Manufacturer: Collins Business
|
BrandSimple: How the Best Brands Keep it Simple and Succeed
Author: Allen P. Adamson
Manufacturer: Palgrave Macmillan
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Marketing Warfare: 20th Anniversary Edition
Author: Al Ries
Manufacturer: McGraw-Hill
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Differentiate or Die: Survival in Our Era of Killer Competition
Author: Jack Trout
Manufacturer: Wiley
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Emotional Branding: The New Paradigm for Connecting Brands to People
Author: Marc Gobe
Manufacturer: Allworth Press
|
Positioning: The Battle for Your Mind
Author: Al Ries
Manufacturer: McGraw-Hill
|
Differentiate or Die: Survival in Our Era of Killer Competition
Author: Jack Trout
Manufacturer: Wiley
|
Marketing Warfare
Author: Al Ries
Manufacturer: McGraw-Hill
|
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
Manufacturer: Wiley
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The New Positioning: The Latest on the World`s #1 Business Strategy
Author: Jack Trout
Manufacturer: McGraw-Hill
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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
Author: Al Ries
Manufacturer: Collins Business
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Focus: The Future of Your Company Depends on It
Author: Al Ries
Manufacturer: Collins Business
|
Jack Trout on Strategy
Author: Jack Trout
Manufacturer: McGraw-Hill
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Focus: The Future of Your Company Depends on It
Author: Al Ries
Manufacturer: Collins
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The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
Author: Al Ries
Manufacturer: Collins
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Differentiate or Die: Survival in Our Era of Killer Competition
Author: Jack Trout
Manufacturer: Wiley
|
Bottom-up Marketing
Author: Al Ries
Manufacturer: Plume
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Big Brands Big Trouble: Lessons Learned the Hard Way
Author: Jack Trout
Manufacturer: Wiley
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Big Brands Big Trouble: Lessons Learned the Hard Way
Author: Jack Trout
Manufacturer: Wiley
|
A Genie`s Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
Author: Jack Trout
Manufacturer: Wiley
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Focus : The Future of Your Company Depends on It (HarperBusiness Essentials)
Author: Al Ries
|
The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival
Author: Al Ries
|
Big Brands Big Trouble: Lessons Learned the Hard Way
Author: Jack Trout
Manufacturer: Wiley
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A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
Author: Jack Trout
Manufacturer: Wiley
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Big Brands, Big Trouble: Lessons Learned the Hard Way
Author: Jack Trout
Manufacturer: Penton Overseas
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