Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
Manufacturer: Wiley
|
The Brand Gap: Expanded Edition
Author: Marty Neumeier
Manufacturer: Peachpit Press
|
Ogilvy on Advertising
Author: David Ogilvy
Manufacturer: Vintage
|
Truth, Lies and Advertising : The Art of Account Planning
Author: Jon Steel
Manufacturer: Wiley
|
How Customers Think: Essential Insights into the Mind of the Market
Author: Gerald Zaltman
Manufacturer: Harvard Business School Press
|
The Fall of Advertising and the Rise of PR
Author: Al Ries
Manufacturer: Collins Business
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Author: Al Ries
Manufacturer: HarperBusiness
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The 22 Immutable Laws of Branding
Author: Al Ries
Manufacturer: Collins Business
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Emotional Branding: The New Paradigm for Connecting Brands to People
Author: Marc Gobe
Manufacturer: Allworth Press
|
Differentiate or Die: Survival in Our Era of Killer Competition
Author: Jack Trout
Manufacturer: Wiley
|
Jack Trout on Strategy
Author: Jack Trout
Manufacturer: McGraw-Hill
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Marketing Warfare: 20th Anniversary Edition
Author: Al Ries
Manufacturer: McGraw-Hill
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Marketing Warfare
Author: Al Ries
Manufacturer: McGraw-Hill
|
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
Manufacturer: Wiley
|
The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
Author: Jack Trout
Manufacturer: McGraw-Hill
|
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Author: Marty Neumeier
Manufacturer: New Riders Press
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Focus: The Future of Your Company Depends on It
Author: Al Ries
Manufacturer: Collins Business
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Focus: The Future of Your Company Depends on It
Author: Al Ries
Manufacturer: Collins
|
The New Positioning: The Latest on the World's #1 Business Strategy
Author: Jack Trout
Manufacturer: McGraw-Hill
|
Differentiate or Die: Survival in Our Era of Killer Competition
Author: Jack Trout
Manufacturer: Wiley
|
Bottom-up Marketing
Author: Al Ries
Manufacturer: Plume
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Focus : The Future of Your Company Depends on It (HarperBusiness Essentials)
Author: Al Ries
|
