Good to Great: Why Some Companies Make the Leap... and Others Don't
Author: Jim Collins
Manufacturer: Collins Business
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Don`t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
Author: Steve Krug
Manufacturer: New Riders Press
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Strategic Brand Management (3rd Edition)
Author: Kevin Lane Keller
Manufacturer: Prentice Hall
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Marketing Metrics: 50+ Metrics Every Executive Should Master
Author: Paul W. Farris
Manufacturer: Wharton School Publishing
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Mass Media Research: An Introduction (with InfoTrac®) (Wadsworth Series in Mass Communication and Journalism)
Author: Roger D. Wimmer
Manufacturer: Wadsworth Publishing
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Advertising Media Planning, Sixth Edition
Author: Jack Z. Sissors
Manufacturer: McGraw-Hill
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The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Author: Joe Plummer
Manufacturer: Wiley
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The Associated Press Stylebook
Author: Norm Goldstein
Manufacturer: Basic Books
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Practical Business Statistics with Student CD-ROM
Author: Andrew Siegel
Manufacturer: McGraw-Hill/Irwin
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Truth, Lies and Advertising : The Art of Account Planning
Author: Jon Steel
Manufacturer: Wiley
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IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns
Author: Don E Schultz
Manufacturer: McGraw-Hill
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The Business of Media: Corporate Media and the Public Interest
Author: David R. Croteau
Manufacturer: Pine Forge Press
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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
Author: l
Manufacturer: Wiley
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Essentials of Organizational Behavior
Author: Stephen P. Robbins
Manufacturer: Prentice Hall
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Pick Me : Breaking Into Advertising and Staying There
Author: Nancy Vonk
Manufacturer: Wiley
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Market-Based Management (4th Edition)
Author: Roger Best
Manufacturer: Prentice Hall
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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
Author: Michael J. A. Berry
Manufacturer: *Wiley Computer Publishing
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The Elements of Speechwriting and Public Speaking (Elements of Series)
Author: Jeff Scott Cook
Manufacturer: Longman
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Kellogg on Integrated Marketing
Manufacturer: Wiley
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Adcult USA
Author: James B. Twitchell
Manufacturer: Columbia University Press
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Analysis for Financial Management + Standard & Poor`s Educational Version of Market Insight
Author: Robert C. Higgins
Manufacturer: McGraw-Hill/Irwin
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Watch Your Words: The Rowman & Littlefield Language-Skills Handbook for Journalists
Author: Marda Dunsky
Manufacturer: Rowman & Littlefield Publishers, Inc.
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Audience Economics: Media Institutions and the Audience Marketplace
Author: Philip M. Napoli
Manufacturer: Columbia University Press
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We the Media
Author: Dan Gillmor
Manufacturer: O`Reilly Media, Inc.
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Aha! 10 Ways to Free Your Creative Spirit and Find Your Great Ideas
Author: Jordan Ayan
Manufacturer: Three Rivers Press
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Strategic Brand Management, Second Edition
Author: Kevin Lane Keller
Manufacturer: Prentice Hall
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The Soul of the New Consumer
Author: David Lewis
Manufacturer: Nicholas Brealey Publishing
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Marketing Research: Within a Changing Information Environment w/Data Disk Pkg
Author: Jr., Joseph F. Hair
Manufacturer: McGraw-Hill/Irwin
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Scoring Points: How Tesco Is Winning Customer Loyalty
Author: Clive Humby
Manufacturer: Kogan Page
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Strategic Brand Management
Author: Richard Elliott
Manufacturer: Oxford University Press, USA
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Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations (Lea's Communication Series)
Manufacturer: Lawrence Erlbaum
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Watch Your Words: The Rowman & Littlefield Language-Skills Handbook for Journalists
Author: Marda Dunsky
Manufacturer: Rowman & Littlefield Publishers, Inc.
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SPSS 13.0 Statistical Procedures Companion
Author: Marija Norusis
Manufacturer: Prentice Hall
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Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries (Lea's Communication Series)
Author: Larissa A. Grunig
Manufacturer: Lawrence Erlbaum
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Wiley Pathways Business Math
Author: Steve Slavin
Manufacturer: Wiley
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Advertising Today
Author: Warren Berger
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Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations (Lea's Communication)
Manufacturer: Lawrence Erlbaum
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