The Wisdom of Crowds
Author: James Surowiecki
Manufacturer: Anchor
|
Advanced Web Metrics with Google Analytics
Author: Brian Clifton
Manufacturer: Sybex
|
The New Influencers: A Marketer's Guide to the New Social Media
Author: Paul Gillin
Manufacturer: Quill Driver Books
|
Advertising Media Planning, Sixth Edition
Author: Jack Z. Sissors
Manufacturer: McGraw-Hill
|
The Long Tail: Why the Future of Business is Selling Less of More
Author: Chris Anderson
Manufacturer: Hyperion
|
The Cult of the Amateur: How blogs, MySpace, YouTube, and the rest of today's user-generated media are destroying our economy, our culture, and our values
Author: Andrew Keen
Manufacturer: Broadway Books
|
Entertainment Industry Economics: A Guide for Financial Analysis
Author: Harold L. Vogel
Manufacturer: Cambridge University Press
|
IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns
Author: Don E Schultz
Manufacturer: McGraw-Hill
|
The Wealth of Networks: How Social Production Transforms Markets and Freedom
Author: Yochai Benkler
Manufacturer: Yale University Press
|
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Author: John Battelle
Manufacturer: Amazon Remainders Account
|
SPSS 15.0 Statistical Procedures Companion
Author: Marija Norusis
Manufacturer: Prentice Hall
|
Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
Author: Joseph Jaffe
Manufacturer: Wiley
|
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
Author: Michael J. A. Berry
Manufacturer: *Wiley Computer Publishing
|
Entertainment Industry Economics: A Guide for Financial Analysis
Author: Harold L. Vogel
Manufacturer: Cambridge University Press
|
Adcult USA
Author: James B. Twitchell
Manufacturer: Columbia University Press
|
Kellogg on Integrated Marketing
Manufacturer: Wiley
|
All the News That's Fit to Sell: How the Market Transforms Information into News
Author: James T. Hamilton
Manufacturer: Princeton University Press
|
Watch Your Words: The Rowman & Littlefield Language-Skills Handbook for Journalists
Author: Marda Dunsky
Manufacturer: Rowman & Littlefield Publishers, Inc.
|
Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make More Money
Author: Robert J. Kaden
Manufacturer: Kogan Page
|
Creative Industries: Contracts between Art and Commerce
Author: Richard E. Caves
Manufacturer: Harvard University Press
|
The Wealth of Networks: How Social Production Transforms Markets and Freedom
Author: Yochai Benkler
Manufacturer: Yale University Press
|
We the Media
Author: Dan Gillmor
Manufacturer: O`Reilly Media, Inc.
|
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Author: John Battelle
Manufacturer: Portfolio Trade
|
Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make More Money
Author: Robert J. Kaden
Manufacturer: Kogan Page
|
The Citizen Audience: Crowds, Publics, and Individuals
Author: Richard Butsch
Manufacturer: Routledge
|
Brand Asset Management: Driving Profitable Growth Through Your Brands (The Jossey-Bass Business & Management Series)
Author: Scott M. Davis
Manufacturer: Jossey-Bass
|
Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment
Author: Marti Barletta
Manufacturer: Kaplan Business
|
The Soul of the New Consumer
Author: David Lewis
Manufacturer: Nicholas Brealey Publishing
|
Media Research Methods: Measuring Audiences, Reactions and Impact
Author: Barrie Gunter
Manufacturer: Sage Publications Ltd
|
Understanding Media Economics
Author: Gillian Doyle
Manufacturer: Sage Publications Ltd
|
Adcult USA: The Triumph of Advertising in American Culture
Author: James B. Twitchell
Manufacturer: Columbia University Press
|
All the News That's Fit to Sell: How the Market Transforms Information into News
Author: James T. Hamilton
Manufacturer: Princeton University Press
|
Ratings Analysis: The Theory and Practice of Audience Research (Lea's Communication Series)
Author: James Webster
Manufacturer: Lawrence Erlbaum
|
Madison & Vine
Author: Scott Donaton
Manufacturer: McGraw-Hill
|
Handbook of Media Management And Economics (LEA's Media Management and Economics Series)
Author: Alan B. Albarran
Manufacturer: Lawrence Erlbaum Associates
|
The Economics of Financing of Media Companies (Business, Economics and Legal Studies, 1)
Author: Robert Picard
Manufacturer: Fordham University Press
|
Media Economics: Applying Economics to New and Traditional Media
Author: Colin Hoskins
Manufacturer: Sage Publications, Inc
|
Switching Channels: Organization and Change in TV Broadcasting
Author: Richard E. Caves
Manufacturer: Harvard University Press
|
Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods series)
Author: Johanna Katarina Moisander
Manufacturer: Sage Publications Ltd
|
SPSS 13.0 Statistical Procedures Companion
Author: Marija Norusis
Manufacturer: Prentice Hall
|
When the Balloon Goes Up: The Communicator's Guide to Crisis Response
Author: Bob Roemer
Manufacturer: Trafford Publishing
|
Media Monoliths: How Great Media Brands Thrive and Survive
Author: Mark Tungate
Manufacturer: Kogan Page Business Books
|
Media Economics: Applying Economics to New and Traditional Media
Author: Colin Hoskins
Manufacturer: Sage Publications, Inc
|
Media Monoliths: How Great Media Brands Thrive and Survive
Author: Mark Tungate
Manufacturer: Kogan Page
|
The Mass Audience : Rediscovering the Dominant Model (Communication Series)
Author: James Webster
Manufacturer: Lawrence Erlbaum
|
Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods series)
Author: Johanna Katarina Moisander
Manufacturer: Sage Publications Ltd
|
