The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
Manufacturer: Wiley
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Influence: Science and Practice (5th Edition)
Author: Robert B. Cialdini
Manufacturer: Allyn & Bacon
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The Associated Press Stylebook and Briefing on Media Law
Author: Norm Goldstein
Manufacturer: Basic Books
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Word of Mouth Marketing: How Smart Companies Get People Talking
Author: Andy Sernovitz
Manufacturer: Kaplan Business
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The Associated Press Stylebook
Author: Associated Press
Manufacturer: Basic Books
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The New Influencers: A Marketer's Guide to the New Social Media
Author: Paul Gillin
Manufacturer: Quill Driver Books
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The Associated Press Stylebook
Author: Norm Goldstein
Manufacturer: Basic Books
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What the CEO Wants You to Know : How Your Company Really Works
Author: Ram Charan
Manufacturer: Crown Business
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The Fall of Advertising and the Rise of PR
Author: Al Ries
Manufacturer: Collins Business
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Market-Based Management (4th Edition)
Author: Roger Best
Manufacturer: Prentice Hall
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Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series)
Author: Sandra L. Beckwith
Manufacturer: Adams Media Corporation
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Practice of Public Relations, The (10th Edition)
Author: Fraser P. Seitel
Manufacturer: Prentice Hall
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Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising
Author: Phil Dusenberry
Manufacturer: Amazon Remainders Account
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The Elements of Speechwriting and Public Speaking (Elements of Series)
Author: Jeff Scott Cook
Manufacturer: Longman
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Toxic Sludge is Good For You: Lies, Damn Lies and the Public Relations Industry
Author: John Stauber
Manufacturer: Common Courage Press
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Public Relations: The Complete Guide
Author: Joe Marconi
Manufacturer: South-Western Educational Pub
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IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns
Author: Don E Schultz
Manufacturer: McGraw-Hill
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Essentials of Organizational Behavior
Author: Stephen P. Robbins
Manufacturer: Prentice Hall
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Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
Author: Joseph Jaffe
Manufacturer: Wiley
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Kellogg on Integrated Marketing
Manufacturer: Wiley
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Unleashing the Power of PR: A Contrarian`s Guide to Marketing and Communication (J-B International Association of Business Communicators)
Author: Mark Weiner
Manufacturer: Jossey-Bass
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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
Author: Michael J. A. Berry
Manufacturer: *Wiley Computer Publishing
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The New PR Toolkit: Strategies for Successful Media Relations (Financial Times Prentice Hall Books)
Author: Deirdre Breakenridge
Manufacturer: FT Press
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The Handbook of Strategic Public Relations and Integrated Communications
Author: Clarke L. Caywood
Manufacturer: McGraw-Hill
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Communicating Change: Winning Employee Support for New Business Goals
Author: T. J. Larkin
Manufacturer: McGraw-Hill
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Making News: A Straight-Shooting Guide to Media Relations
Author: David Henderson
Manufacturer: iUniverse Star
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The Soul of the New Consumer
Author: David Lewis
Manufacturer: Nicholas Brealey Publishing
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On Writing Well, 30th Anniversary Edition: The Classic Guide to Writing Nonfiction (On Writing Well)
Author: William K. Zinsser
Manufacturer: Collins
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Adcult USA
Author: James B. Twitchell
Manufacturer: Columbia University Press
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Watch Your Words: The Rowman & Littlefield Language-Skills Handbook for Journalists
Author: Marda Dunsky
Manufacturer: Rowman & Littlefield Publishers, Inc.
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Reputation Management: The Key to Successful Public Relations and Corporate Communications
Author: John Doorley
Manufacturer: Routledge
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The Organizational Behavior Reader (7th Edition)
Author: Joyce S. Osland
Manufacturer: Prentice Hall
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Public Relations Made Easy
Author: Entrepreneur Press
Manufacturer: Entrepreneur Press
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Value-Added Public Relations: The Secret Weapon of Integrated Marketing
Author: Thomas L. Harris
Manufacturer: McGraw-Hill
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The Art of Public Relations: CEOs from Edelman, Ruder Finn, Burson Marsteller & More on the Secrets to Landing New Clients, Developing Breakthrough Campaigns ... (Inside the Minds) (Inside the Minds)
Author: Richard Edelman
Manufacturer: Aspatore Books
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The Global Public Relations Handbook: Theory, Research, and Practice (Lea's Communication)
Manufacturer: Lawrence Erlbaum
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SPSS 13.0 Statistical Procedures Companion
Author: Marija Norusis
Manufacturer: Prentice Hall
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Press Releases Are Not a PR Strategy: An Executive's Guide to Public Relations
Author: Linda B. VandeVrede
Manufacturer: VandeVrede Public Relations, LLC
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Watch Your Words: The Rowman & Littlefield Language-Skills Handbook for Journalists
Author: Marda Dunsky
Manufacturer: Rowman & Littlefield Publishers, Inc.
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The Global Public Relations Handbook: Theory, Research, and Practice (Lea's Communication Series)
Manufacturer: Lawrence Erlbaum
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When the Balloon Goes Up: The Communicator`s Guide to Crisis Response
Author: Bob Roemer
Manufacturer: Trafford Publishing
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Second Front: Censorship and Propaganda in the Gulf War
Author: John R. MacArthur
Manufacturer: University of California Press
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How To Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
Author: Michael Morley
Manufacturer: NYU Press
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Public Relations and Communication Management in Europe: A Nation by Nation Introduction to Public Relations Theory and Practice
Manufacturer: Walter de Gruyter
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Strategic Advertising Management
Author: Larry Percy
Manufacturer: Oxford University Press, USA
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