Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)
Author: Garr Reynolds
Manufacturer: New Riders Press
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Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
Manufacturer: Random House
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BrandSimple: How the Best Brands Keep it Simple and Succeed
Author: Allen P. Adamson
Manufacturer: Palgrave Macmillan
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Zag: The Number One Strategy of High-Performance Brands
Author: Marty Neumeier
Manufacturer: Peachpit Press
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Guerrilla Advertising: Unconventional Brand Communication
Author: Gavin Lucas
Manufacturer: Laurence King Publishers
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The Brand Gap: Expanded Edition
Author: Marty Neumeier
Manufacturer: Peachpit Press
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Truth, Lies and Advertising : The Art of Account Planning
Author: Jon Steel
Manufacturer: Wiley
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A Technique for Producing Ideas (Advertising Age Classics Library)
Author: James Young
Manufacturer: McGraw-Hill
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A Master Class in Brand Planning: The Timeless Works of Stephen King
Manufacturer: Wiley
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IdeaSpotting: How to Find Your Next Great Idea
Author: Sam Harrison
Manufacturer: How
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Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
Author: Pat Fallon
Manufacturer: Harvard Business School Press
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Hoopla
Author: Crispin Porter + Bogusky
Manufacturer: powerHouse Books
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What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
Author: Rex Briggs
Manufacturer: Kaplan Business
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Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions
Author: John Grant
Manufacturer: Wiley
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.)
Author: Adam Morgan
Manufacturer: Wiley
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Advertising is Dead: Long Live Advertising!
Author: Tom Himpe
Manufacturer: Thames & Hudson
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The Work: 25 Years of Fallon
Manufacturer: Easton Studio Press
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How Not to Come Second: The Art of Winning Business Pitches
Author: David Kean
Manufacturer: Cyan Communications
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Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out
Author: Tim Williams
Manufacturer: Copy Workshop
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Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Author: Mark Earls
Manufacturer: Wiley
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How to catch the Big Idea: The Strategies of the Top-Creatives
Author: Ralf Langwost
Manufacturer: Wiley-VCH
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