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Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated) Author: Michael Silverstein	Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes Author: Pamela Danziger Manufacturer: Kaplan Business	Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld Author: James B. Twitchell Manufacturer: Simon & Schuster
Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All Author: James B. Twitchell Manufacturer: Three Rivers Press	Deluxe: How Luxury Lost Its Luster Author: Dana Thomas Manufacturer: Penguin (Non-Classics)	Adcult USA Author: James B. Twitchell Manufacturer: Columbia University Press
Why We Buy: The Science Of Shopping Author: Paco Underhill Manufacturer: Simon & Schuster	Mass Affluence: Seven New Rules of Marketing to Today's Consumer Author: Paul Nunes Manufacturer: Harvard Business School Press	Luxury Fever Author: Robert H. Frank Manufacturer: Princeton University Press
Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior Author: Pamela Danziger Manufacturer: Kaplan Business