The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
Manufacturer: Back Bay Books
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
Manufacturer: Wiley
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The Associated Press Stylebook
Author: Associated Press
Manufacturer: Basic Books
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Event Planning : The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events
Author: Judy Allen
Manufacturer: Wiley
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The Marketer's Guide to Public Relations in the 21st Century
Author: Thomas L. Harris
Manufacturer: South-Western Educational Pub
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The Fall of Advertising and the Rise of PR
Author: Al Ries
Manufacturer: Collins Business
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The Public Relations Writer's Handbook: The Digital Age
Author: Merry Aronson
Manufacturer: Jossey-Bass
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The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage
Author: David R. Yale
Manufacturer: McGraw-Hill
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Full Frontal PR: Building Buzz About Your Business, Your Product, or You
Author: Richard Laermer
Manufacturer: Bloomberg Press
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The Handbook of Strategic Public Relations and Integrated Communications
Author: Clarke L. Caywood
Manufacturer: McGraw-Hill
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Public Relations: The Complete Guide
Author: Joe Marconi
Manufacturer: South-Western Educational Pub
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The New PR Toolkit: Strategies for Successful Media Relations (Financial Times Prentice Hall Books)
Author: Deirdre Breakenridge
Manufacturer: FT Press
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Effective Public Relations (9th Edition) (Effective Public Relations)
Author: Scott M. Cutlip
Manufacturer: Prentice Hall
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The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing and Leadership (J-B International Association of Business Communicators)
Manufacturer: Jossey-Bass
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Public Relations Cases
Author: Jerry A. Hendrix
Manufacturer: Wadsworth Publishing
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The Marketing Game! (with student CD ROM)
Author: Charlotte Mason
Manufacturer: McGraw-Hill/Irwin
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Communicating in Organizations: A Casebook (2nd Edition)
Author: Gary L. Peterson
Manufacturer: Allyn & Bacon
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Essential Managers: Effective Public Relations
Author: DK Publishing
Manufacturer: DK ADULT
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Public Relations Strategy (PR in Practice)
Author: Sandra Oliver
Manufacturer: Kogan Page
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Adventures in Public Relations: Case Studies and Critical Thinking
Author: David W. Guth
Manufacturer: Allyn & Bacon
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International Public Relations: A Comparative Analysis (Lea's Communication Series)
Manufacturer: Lawrence Erlbaum
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Globalisation: Making Sense of an Integrating World
Manufacturer: Profile Books
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Kotler on Marketing : How to Create, Win, and Dominate Markets
Author: Philip Kotler
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