The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
Manufacturer: Back Bay Books
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author: W. Chan Kim
Manufacturer: Harvard Business School Press
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Author: Al Ries
Manufacturer: HarperBusiness
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Winning
Author: Jack Welch
Manufacturer: Collins Business
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Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
Author: Steven D. Levitt
Manufacturer: William Morrow
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The 22 Immutable Laws of Branding
Author: Al Ries
Manufacturer: Collins Business
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Author: W. Chan Kim
Manufacturer: Your Coach Digital
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
Author: Al Ries
Manufacturer: McGraw-Hill
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Know-How: The 8 Skills That Separate People Who Perform from Those Who Don't
Author: Ram Charan
Manufacturer: Crown Business
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Positioning: The Battle for Your Mind
Author: Al Ries
Manufacturer: McGraw-Hill
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The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
Author: Jack Trout
Manufacturer: McGraw-Hill
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Marketing Warfare
Author: Al Ries
Manufacturer: McGraw-Hill
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The Fall of Advertising and the Rise of PR
Author: Al Ries
Manufacturer: Collins Business
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Focus: The Future of Your Company Depends on It
Author: Al Ries
Manufacturer: Collins Business
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The New Positioning: The Latest on the World`s #1 Business Strategy
Author: Jack Trout
Manufacturer: McGraw-Hill
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Differentiate or Die: Survival in Our Era of Killer Competition
Author: Jack Trout
Manufacturer: Wiley
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Marketing Warfare: 20th Anniversary Edition
Author: Al Ries
Manufacturer: McGraw-Hill
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The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
Author: Al Ries
Manufacturer: Collins
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Differentiate or Die: Survival in Our Era of Killer Competition
Author: Jack Trout
Manufacturer: Wiley
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Bottom-up Marketing
Author: Al Ries
Manufacturer: Plume
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Positioning: The Battle for Your Mind
Author: Al Ries
Manufacturer: American Media International
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The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival
Author: Al Ries
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Differentiate or Die: Survival in Our Era of Killer Competition
Author: Jack Trout
Manufacturer: Blackstone Audiobooks
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Focus : The Future of Your Company Depends on It (HarperBusiness Essentials)
Author: Al Ries
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Big Brands Big Trouble: Lessons Learned the Hard Way
Author: Jack Trout
Manufacturer: Wiley
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Bottom-Up Marketing
Author: Al Ries
Manufacturer: Mcgraw-Hill
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Positioning
Author: Al Ries
Manufacturer: McGraw Hill Higher Education
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Differentiate or Die
Author: Jack Trout
Manufacturer: East West Books, (Madras) Pvt Ltd
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Big Brands, Big Trouble: Lessons Learned the Hard Way
Author: Jack Trout
Manufacturer: Penton Overseas
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