The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
Manufacturer: Back Bay Books
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Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
Manufacturer: Random House
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
Manufacturer: Wiley
Top 20 - Marketing
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Selling the Invisible: A Field Guide to Modern Marketing
Author: Harry Beckwith
Manufacturer: Business Plus
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Ogilvy on Advertising
Author: David Ogilvy
Manufacturer: Vintage
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The 22 Immutable Laws of Branding
Author: Al Ries
Manufacturer: Collins Business
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
Author: Al Ries
Manufacturer: McGraw-Hill
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BrandSimple: How the Best Brands Keep it Simple and Succeed
Author: Allen P. Adamson
Manufacturer: Palgrave Macmillan
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Marketing for Dummies
Author: Alexander Hiam
Manufacturer: For Dummies
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Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (Guerrilla Marketing)
Author: Jay Conrad Levinson
Manufacturer: Mariner Books
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Emotional Branding: The New Paradigm for Connecting Brands to People
Author: Marc Gobe
Manufacturer: Allworth Press
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Positioning: The Battle for Your Mind
Author: Al Ries
Manufacturer: McGraw-Hill
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The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
Author: Jack Trout
Manufacturer: McGraw-Hill
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The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
Manufacturer: Back Bay Books
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Marketing Warfare
Author: Al Ries
Manufacturer: McGraw-Hill
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The Fall of Advertising and the Rise of PR
Author: Al Ries
Manufacturer: Collins Business
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Focus: The Future of Your Company Depends on It
Author: Al Ries
Manufacturer: Collins Business
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The New Positioning: The Latest on the World`s #1 Business Strategy
Author: Jack Trout
Manufacturer: McGraw-Hill
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Differentiate or Die: Survival in Our Era of Killer Competition
Author: Jack Trout
Manufacturer: Wiley
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Jack Trout on Strategy
Author: Jack Trout
Manufacturer: McGraw-Hill
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Marketing Warfare: 20th Anniversary Edition
Author: Al Ries
Manufacturer: McGraw-Hill
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
Manufacturer: Wiley
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Focus: The Future of Your Company Depends on It
Author: Al Ries
Manufacturer: Collins
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Author: Marty Neumeier
Manufacturer: New Riders Press
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Differentiate or Die: Survival in Our Era of Killer Competition
Author: Jack Trout
Manufacturer: Wiley
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Bottom-up Marketing
Author: Al Ries
Manufacturer: Plume
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The 11 Immutable Laws of Internet Branding
Author: Al Ries
Manufacturer: Collins
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Streetwise Marketing Plan
Author: Don Debelak
Manufacturer: Adams Media Corporation
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Strategic Marketing
Author: Syed Akhter
Manufacturer: Atomic Dog Publishing
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Focus : The Future of Your Company Depends on It (HarperBusiness Essentials)
Author: Al Ries
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