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Focus: The Future of Your Company Depends on It : Al Ries



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The 22 Immutable Laws of Branding
The 22 Immutable Laws of Branding
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 The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
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 Positioning: The Battle for Your Mind, 20th Anniversary Edition
Positioning: The Battle for Your Mind, 20th Anniversary Edition
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Differentiate or Die: Survival in Our Era of Killer Competition
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 Marketing Warfare: 20th Anniversary Edition
Marketing Warfare: 20th Anniversary Edition
Author: Al Ries
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 The Fall of Advertising and the Rise of PR
The Fall of Advertising and the Rise of PR
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The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
Author: Jack Trout
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 The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
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 Good to Great: Why Some Companies Make the Leap... and Others Dont
Good to Great: Why Some Companies Make the Leap... and Others Don't
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Jack Trout on Strategy
Jack Trout on Strategy
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