Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Author: W. Chan Kim Manufacturer: Harvard Business School Press
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything Author: Guy Kawasaki Manufacturer: Portfolio Hardcover
Positioning: The Battle for Your Mind, 20th Anniversary Edition Author: Al Ries Manufacturer: McGraw-Hill
The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity Author: Alan Cooper Manufacturer: Sams - Pearson Education
CustomerCentric Selling Author: Michael Bosworth Manufacturer: McGraw-Hill
The Price Advantage (Wiley Finance) Author: Michael V. Marn Manufacturer: Wiley
The Art of Profitability Author: Adrian Slywotzky Manufacturer: Warner Business Books
Channel Advantage, The Author: Lawrence Friedman Manufacturer: Butterworth-Heinemann
Extreme Programming Installed (XP Series) Author: Ron Jeffries Manufacturer: Addison-Wesley Professional
The Market Research Toolbox: A Concise Guide for Beginners Second Edition Author: Edward F. McQuarrie Manufacturer: Sage Publications, Inc
Voices into Choices: Acting on the Voice of the Customer Author: Christina H. Brodie Manufacturer: Joiner Assoc
Contextual Design : A Customer-Centered Approach to Systems Designs (Interactive Technologies) Author: Hugh Beyer Manufacturer: Morgan Kaufmann
The Market Research Toolbox: A Concise Guide for Beginners Author: Edward F. McQuarrie Manufacturer: Sage Publications, Inc
Intelligent Business Alliances: How to Profit Using Today's Most Important Strategic Tool Author: Larraine D. Segil Manufacturer: Three Rivers Press
The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market Author: John Zagula