Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
Author: Robert G. Cooper
Manufacturer: Basic Books
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How Customers Think: Essential Insights into the Mind of the Market
Author: Gerald Zaltman
Manufacturer: Harvard Business School Press
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
Author: Ian Brace
Manufacturer: Kogan Page
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Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality
Author: Steven C. Wheelwright
Manufacturer: Free Press
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Portfolio Management for New Products
Author: Robert G. Cooper
Manufacturer: Basic Books
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New Products Management
Author: C. Merle Crawford
Manufacturer: McGraw-Hill/Irwin
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Product Strategy for High Technology Companies
Author: Michael E. McGrath
Manufacturer: McGraw-Hill
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New Product Management
Author: C.Merle Crawford
Manufacturer: McGraw Hill Higher Education
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New Products Management (Mcgraw Hill/Irwin Series in Marketing)
Author: C. Merle Crawford
Manufacturer: McGraw-Hill/Irwin
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research with CDROM (Market Research in Practice Series)
Author: Ian Brace
Manufacturer: Kogan Page
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition)
Author: Thomas Nagle
Manufacturer: Prentice Hall
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The Art & Science of Interpreting Market Research Evidence
Author: D. V. L. Smith
Manufacturer: Wiley
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The PDMA Handbook of New Product Development, Second Edition
Manufacturer: Wiley
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New Products Management
Author: C. Merle Crawford
Manufacturer: McGraw-Hill/Irwin
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Voices into Choices: Acting on the Voice of the Customer
Author: Christina H. Brodie
Manufacturer: Joiner Assoc
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Market Research Made Easy (Self-Counsel Business)
Author: et al Don Doman
Manufacturer: Self-Counsel Press
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Marketing Research: Methodological Foundations (with InfoTrac®)
Author: Gilbert A. Churchill
Manufacturer: South-Western College Pub
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Statistics in Market Research (Arnold Applications of Statistics Series)
Author: Chuck Chakrapani
Manufacturer: A Hodder Arnold Publication
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State of The Art Marketing Research
Author: Albert Blankenship
Manufacturer: McGraw-Hill
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The Product Development Challenge: Competing Through Speed, Quality, and Creativity
Author: Kim B. Clark
Manufacturer: Harvard Business School Press
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Successful Project Management: A Step-by-Step Approach with Practical Examples
Author: Milton D. Rosenau
Manufacturer: Wiley
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Market Research in Practice (Market Research in Practice Series)
Author: Carol-Ann Morgan
Manufacturer: Kogan Page
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Teams: Structure, Process, Culture, and Politics
Author: Eileen K. Aranda
Manufacturer: Prentice Hall
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The Effective Use of Market Research: How to Drive and Focus Better Business Decisions (Market Research in Practice Series)
Author: Robin J. Birn
Manufacturer: Kogan Page Business Books
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Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise
Author: Steven C. Wheelwright
Manufacturer: Free Press
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Leading Product Development: The Senior Manager`s Guide to Creating and Shaping the Enterprise
Author: Steven C. Wheelwright
Manufacturer: Free Press
|
Market Research Made Easy (Self-Counsel Business)
Author: Don Doman
Manufacturer: Self-Counsel Press
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Market Research: A Guide to Planning, Methodology and Evaluation
Author: Paul Hague
Manufacturer: Kogan Page
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