Ogilvy on Advertising
Author: David Ogilvy
Manufacturer: Vintage
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The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
Author: Robert W. Bly
Manufacturer: Holt Paperbacks
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Marketing Metrics: 50+ Metrics Every Executive Should Master
Author: Paul W. Farris
Manufacturer: Wharton School Publishing
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Creative Advertising, New Edition
Author: Mario Pricken
Manufacturer: Thames & Hudson
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Author: Joseph Sugarman
Manufacturer: Wiley
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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
Author: Jon Steel
Manufacturer: Wiley
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The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference
Author: Steve Lance
Manufacturer: Portfolio Hardcover
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Guerrilla Advertising: Unconventional Brand Communication
Author: Gavin Lucas
Manufacturer: Laurence King Publishers
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Creative Advertising: Ideas and Techniques from the World`s Best Campaigns
Author: Mario Pricken
Manufacturer: Thames & Hudson
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The Fall of Advertising and the Rise of PR
Author: Al Ries
Manufacturer: Collins Business
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Advertising: Concept and Copy, Second Edition
Author: George Felton
Manufacturer: W. W. Norton
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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
Author: Luke Sullivan
Manufacturer: Wiley
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Advertising Campaign Planning
Author: Jim Avery
Manufacturer: Copy Workshop
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Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact
Author: Roy A. Young
Manufacturer: Wiley
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Creative Strategy in Advertising
Author: Bonnie L. Drewniany
Manufacturer: Wadsworth Publishing
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Creative Strategy in Advertising (with InfoTrac ) (Wadsworth Series in Mass Communication and Journalism)
Author: A. Jerome Jewler
Manufacturer: Wadsworth Publishing
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Advertising Campaign Strategy
Author: Donald Parente
Manufacturer: South-Western College Pub
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Author: Donald Parente
Manufacturer: South-Western College Pub
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Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy
Author: Roland Rust
Manufacturer: Free Press
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Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy
Author: Roland T. Rust
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