The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
Manufacturer: Back Bay Books
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Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
Manufacturer: Random House
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author: W. Chan Kim
Manufacturer: Harvard Business School Press
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The SPEED of Trust: The One Thing That Changes Everything
Author: Stephen M.R. Covey
Manufacturer: Free Press
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Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
Author: Steven D. Levitt
Manufacturer: William Morrow
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Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean
Author: Karen Berman
Manufacturer: Harvard Business School Press
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Marketing Metrics: 50+ Metrics Every Executive Should Master
Author: Paul W. Farris
Manufacturer: Wharton School Publishing
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The Ultimate Question: Driving Good Profits and True Growth
Author: Fred Reichheld
Manufacturer: Harvard Business School Press
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Why We Buy: The Science Of Shopping
Author: Paco Underhill
Manufacturer: Simon & Schuster
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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Author: Clotaire Rapaille
Manufacturer: Broadway
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The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
Author: Thomas Kelley
Manufacturer: Doubleday Business
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A Whole New Mind: Moving from the Information Age to the Conceptual Age
Author: Daniel H. Pink
Manufacturer: Riverhead Hardcover
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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Author: Clotaire Rapaille
Manufacturer: Broadway
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The Long Tail: Why the Future of Business is Selling Less of More
Author: Chris Anderson
Manufacturer: Hyperion
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The Boston Consulting Group on Strategy: Classic Concepts and New Perspectives
Manufacturer: Wiley
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Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials)
Author: Jim Collins
Manufacturer: Collins Business
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Elements of Style
Author: Wendy Wasserstein
Manufacturer: Knopf
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Small Giants: Companies That Choose to Be Great Instead of Big
Author: Bo Burlingham
Manufacturer: Portfolio Hardcover
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Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
Author: Bryan Eisenberg
Manufacturer: Thomas Nelson
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Trading Up: The New American Luxury
Author: Michael Silverstein
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The Wal-Mart Effect: How the World`s Most Powerful Company Really Works--and How It`s Transforming the American Economy
Author: Charles Fishman
Manufacturer: Penguin Press HC, The
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Chasing Cool: Standing Out in Today's Cluttered Marketplace
Author: Noah Kerner
Manufacturer: Atria
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Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
Author: Michael Silverstein
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Satisfaction: How Every Great Company Listens to the Voice of the Customer
Author: Chris Denove
Manufacturer: Portfolio Hardcover
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Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
Author: Pat Fallon
Manufacturer: Harvard Business School Press
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Peripheral Vision: Detecting the Weak Signals That Will Make or Break Your Company
Author: George S. Day
Manufacturer: Harvard Business School Press
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Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes
Author: Pamela Danziger
Manufacturer: Kaplan Business
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Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
Author: Bryan Eisenberg
Manufacturer: Thomas Nelson
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Why People Buy Things They Don`t Need: Understanding and Predicting Consumer Behavior
Author: Pamela Danziger
Manufacturer: Kaplan Business
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Priceless: Turning Ordinary Products into Extraordinary Experiences
Author: Diana Lasalle
Manufacturer: Harvard Business School Press
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MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth
Author: Rita Gunther McGrath
Manufacturer: Harvard Business School Press
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One Billion Customers: Lessons from the Front Lines of Doing Business in China (Wall Street Journal Book)
Author: James McGregor
Manufacturer: Free Press
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Retailization: Brand Survival in the Age of Retailer Power
Author: Lars Thomassen
Manufacturer: Kogan Page
Top 20 - Marketing
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The Art of Pricing: How to Find the Hidden Profits to Grow Your Business
Author: Rafi Mohammed
Manufacturer: Crown Business
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Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
Author: Michael J. Silverstein
Manufacturer: Portfolio Hardcover
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Category Killers: The Retail Revolution and Its Impact on Consumer Culture
Author: Robert Spector
Manufacturer: Harvard Business School Press
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Mass Affluence: Seven New Rules of Marketing to Today's Consumer
Author: Paul Nunes
Manufacturer: Harvard Business School Press
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Emotion and Reason in Consumer Behavior
Author: Arjun Chaudhuri
Manufacturer: Butterworth-Heinemann
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Shopportunity!: How to Be a Retail Revolutionary
Author: Kate Newlin
Manufacturer: Collins Business
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