The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly Author: David Meerman Scott Manufacturer: Wiley
Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series) Author: Sandra L. Beckwith Manufacturer: Adams Media Corporation
The Public Relations Writer's Handbook: The Digital Age Author: Merry Aronson Manufacturer: Jossey-Bass
The New PR Toolkit: Strategies for Successful Media Relations (Financial Times Prentice Hall Books) Author: Deirdre Breakenridge Manufacturer: FT Press
Press Releases Are Not a PR Strategy Author: Linda Manufacturer: VandeVrede Public Relations, LLC
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness Author: Jay Conrad Levinson Manufacturer: Mariner Books
Making News: A Straight-Shooting Guide to Media Relations Author: David Henderson Manufacturer: iUniverse Star
Public Relations For Dummies (For Dummies (Business & Personal Finance)) Author: Eric Yaverbaum Manufacturer: For Dummies
Writing effective News Releases: How to Get Free Publicity for Yourself, Your Business, or Your Organization Author: Catherine V. McIntyre Manufacturer: Piccadilly Books, Ltd.
Media Training 101: A Guide to Meeting the Press Author: Sally Stewart Manufacturer: Wiley